I evolved the visual system with vibrant colors that worked cohesively across all channels, removed juvenile illustrations and generic stock photography. I evolved the visual system with vibrant colors that worked cohesively across all channels, removed juvenile illustrations, and replaced stock photography with authentic creator lifestyle imagery. The rebrand launched internally first, across customer summit materials, sales enablement assets, and case study videos, before rolling out externally. Video was the primary vehicle for bringing it to life. I directed and produced customer stories, product demos, and event coverage that put the new visual identity into motion, giving the creative community something they could actually see themselves in rather than a tech platform talking at them.