PORTFOLIO
Creative leadership
& brand strategy
Todd Berkowitz
Let's get
familiar
Hi, I'm Todd, a creative leader who has directed design teams and developed captivating experiences for over 15 years. My creative philosophy balances passion with responsibility. NYC native, professional drummer, branding enthusiast, currently basking in the Seattle sunshine. I also make a killer cocktail.
Now, let's talk about impact
A brand's journey hinges on strategic creative choices that drive measurable business impact. Whether building awareness in competitive markets, crafting distinctive identities, deepening customer loyalty, or positioning companies for major growth milestones, the right creative approach makes all the difference. My work spans this full spectrum, from award-worthy campaigns to a comprehensive rebrand that positioned Marigold for a $325 million acquisition. Here are four initiatives that showcase how strategic creative direction unlocks transformative results.
Tommy Bahama
Repositioning an iconic brand to launch new categories for women and find new audiences
